From the top of the hill a round of Double Gloucester cheese is rolled, and competitors race down the hill after it. The first person over the finish line at the bottom of the hill wins the cheese.
From the top of the hill a round of Double Gloucester cheese is rolled, and competitors race down the hill after it. The first person over the finish line at the bottom of the hill wins the cheese. In theory, competitors are aiming to catch the cheese, however it has around a one second head start and can reach speeds up to 70 mph (112 km/h), enough to knock over and injure a spectator.
The tradition is at least 200 years old. Each year the event becomes more and more popular with contestants coming from all across the world to compete or even simply to spectate.
The 2010 event was officially cancelled due to safety concerns over the number of people visiting the event, but it is hoped that it will be held on a June weekend in 2011, following the launch of a 'Save The Cheese Roll' campaign. Despite the cancellation and lack of paramedics, around 500 people showed up in 2010 to hold some unofficial races, with six time champion Chris Anderson winning again. No major injuries were reported.
On 24 March 2011, it was announced that the event was to be cancelled for another year. The organisers blamed backlashes that included death threats following an announcement of how the 2011 event would be run. The plans had been made to conduct the event under mounting pressure from the local council who stipulated it should include security, perimeter fencing to allow crowd control and spectator areas that would charge an entrance fee. At this stage the future of the event remain unknown.